Women of Social Media

Something that may or may not come as a surprise is that women rule social media. Over 75% of women use social media networks compared to 63% of men. This is interesting to companies as they set up their social media strategy as they should be sure to connect with both men and women, maybe even more focus on women depending on the company and product. Another interesting fact that companies need to keep in mind is that women are more emotionally attached to their social network profiles, making it easier to turn them away with a poor message. Women enjoy spending time on social networks as much as hanging out with friends and dating. Marketers should really focus on creating a relationship with women on social media rather than just promoting their brand. Using the high percentage of women and their high emotional attachment, there is a great potential to reach a high number of influential women. Women on social media are also extremely influential and if you are able to build a strong relationship they can become important brand advocates for your company.

Women of social media are involved on many platforms, from Facebook to Pinterest to Twitter to Instagram and many more. They are also active on other media platforms, including radio, tv, and newspapers, both online and in print. Because of this, companies should focus on connecting with these women on many different platforms, not only through one or two social media sites. Companies also have to think about the different demographics of different platforms and how they need to change their strategy from platform to platform based on the women that are most active on each. Overall, this information is not only interesting but also very useful to businesses that are trying to reach out to women and thinking about how to set up a more effective social media strategy.