The Effect of Social Media

In social media, it is important for a company to really understand their target market and their preferences on different platforms. After reading a study done by iAcquire and SurveyMonkey Audience, I learned some interesting facts about people and their behavior on social media sites.

Dealing with search optimization, one fact that may not come as much of a surprise is that 75% of people object to having their private search data shared. A more interesting fact is that over 50% of people don't care about images in search. This makes Google a more important search engine as they focus more on keywords while Bing focuses more on looks and making an attractive search.

In regards to social networks, the study shows that Facebook is more popular among 30 year olds and up while younger users prefer to use other sites. Some of these include Reddit, Github, and Orkut, sites that most companies probably don't focus very much attention on. The most popular social network among older users is LinkedIn, with Facebook and Pinterest tied for second. A fact that is important to many companies is that over 70 of users do not use Facebook Search. This makes it possibly less worthwhile to companies to focus very much social strategy on this particular search type. This may change in the future however due to Graph Search.