E-Mail Marketing

One form of social media that can definitely be a pain for consumers and businesses alike is e-mail marketing. Because of such low costs and high reach, many companies use this to attempt to sell to the market, however, many fail to focus on necessary attributes of the campaign to make it as successful as it can be. Although many people don't appreciate e-mail marketing, it often can be a valuable way of reaching potential clients.

Some of the necessary characteristics that a business must keep up with deal with the list of their potential market. Many just have a list and pay no attention to if anyone is receiving the emails. Companies should be watching the bounce rate, or the number of emails that were bounced versus the number that were actually good addresses. By paying attention to the bad addresses, you are able to replace these with new potential clients that can bring in more revenue. Another important characteristic to pay attention to is the open rate. After seeing how many emails are received, you must pay attention to how many are actually opened. This measures how successful and catchy your subject line is.

Another characteristic that is involved in almost all online marketing strategy is the click through rate. Make sure that people are willing to click on the links in your email after they have opened it. You must offer enough value to the potential client for them to want to continue to your website. A good way to make it more interesting to a customer is to make it seem as though the link is a solution to a problem rather than you just trying to sell them a product. Finally, a company must keep track of the conversion rate. This is the overall number of sales and revenue brought in by your email marketing campaign. You should be able to see a measured increase, otherwise something must be changed in the campaign to make it more valuable to the potential customers you are reaching out to. In the end, a company can reach a large potential market for very low costs with email marketing as long as they focus on the strategy and continue to update and make changes.