Content Marketing

Social Media Strategy is dominated by content marketing. If you aren't giving your customers a reason to follow you online with useful and interesting content, you aren't creating the best online strategy possible. In order to get your brand out there as well as give your customers and followers what they want, you have to really focus on your content. On SocialMouths blog I found an great post about the top types of content marketing. The list held a lot of the standard forms of content marketing such as blogs, photos, and videos, but it had a lot of other things too that many companies probably don't think about when they are creating their content. The list also included infographics and illustrations. Both of these things are more interesting than just a long post about information only using words but they can convey the same messages. Infographics may take time to create but I know that I would be more willing to read information in a more exciting and presentable format any day. Testimonials was also on the list. That is something that many companies may have, but don't necessarily use them in their content. Adding that would definitely help to create a stronger brand image without talking yourself up. An item on the list that I thought was interesting was memes. I have never considered memes to be necessarily good content, but I guess if you can turn it into something relevant it is just as entertaining and useful as anything else you could post.

WikiDo

This week I learned about a new resource for social media on a social media blog. I read a post about a platform called WikiDo. What it does is allows you to create an event and people can search for local events they may want to attend. This type of platform can be used by almost any business, creating events such as sales that customers can "attend," or actual events that can be used to grow your customer base. This type of platform works well with word-of-mouth marketing as many people would hopefully speak to others about events they were attending or maybe ask others to attend with them.

 I really like learning about all the different types of social media and different platforms available. Most people only know about the really big ones like Twitter and Facebook, but its more interesting to branch out and use all resources. One of the best parts about WikiDo is that it is free to use and is ad free so people can use it easily and it will continue to grow. The platform is pretty new, and has only been around for around 4 months so it still has a lot of room for potential growth.

I like this platform specifically for the small training camps business I work for because you can create an event that is a camp that people that aren't in your direct target can find if they are searching for something like it. Its a great new and free way to reach out to a greater audience in a way that is useful to them.