Content Marketing

Social Media Strategy is dominated by content marketing. If you aren't giving your customers a reason to follow you online with useful and interesting content, you aren't creating the best online strategy possible. In order to get your brand out there as well as give your customers and followers what they want, you have to really focus on your content. On SocialMouths blog I found an great post about the top types of content marketing. The list held a lot of the standard forms of content marketing such as blogs, photos, and videos, but it had a lot of other things too that many companies probably don't think about when they are creating their content. The list also included infographics and illustrations. Both of these things are more interesting than just a long post about information only using words but they can convey the same messages. Infographics may take time to create but I know that I would be more willing to read information in a more exciting and presentable format any day. Testimonials was also on the list. That is something that many companies may have, but don't necessarily use them in their content. Adding that would definitely help to create a stronger brand image without talking yourself up. An item on the list that I thought was interesting was memes. I have never considered memes to be necessarily good content, but I guess if you can turn it into something relevant it is just as entertaining and useful as anything else you could post.