Social Media for the Small Business

Social Media is topic in marketing that is completely relevant and easy to apply almost instantly. For that reason I am really enjoying learning more about it and how I can apply it to my internship. I found a blog today called Duct Tape Marketing and its all about little things that small businesses can do to use social media more productively. The blog has already given me several ideas for what I can do with the company I work with. The post I read today was about 17 tactics to inspire customer love. One of the main ways our company hopes to become successful and more popular is through great word-of-mouth, so this article was very relevant. Some of the tactics that were on the post were pretty straight forward and self explanatory when it comes to making customers happy such as making sure to apologize for any mistakes and trying to fix these mistakes quickly. There were also some interesting points that I hadn't thought about yet on the post. I had never really considered the idea of using Linked In because of the type of business (soccer camps,) however this could be a great opportunity to talk to others in the industry and see how they connect with their customers. I also really liked all the ideas of gifts and word-of-mouth tools on your pages. I am not quite sure how to do that yet but I think it would be worth it to learn and make it easy for our customers to share us and for them to receive a benefit from it as well. Overall I hope to continue to read this Duct Tape Marketing Blog for more tips and tricks on how to really boost the social media of the company I am working for right now!