Referrals

I used the Duct Tape Marketing Blog again this week to understand more about referrals and word of mouth advertising used in small businesses. It is extremely resourceful for companies that aren't looking to spend great deals of money on advertising but actually using happy customers to refer their friends and family. This method kills two birds with one stone as it expands your business at the same time as making sure that customers are extremely happy with our service.

Another post on Duct Tape Marketing that I found interesting was http://www.ducttapemarketing.com/blog/2013/01/24/referral-action-plan/. This post was all about all the ways that you can use your company's website in order to create more referrals from your customers. It was really interesting to think about all the different ways that you can interact with a customer through your website and how many different strategies you can use to make them happy. The best way to really start out making a potential customer happy on the website is by offering something from the very beginning. Although that's not necessarily easy in my industry (soccer training camps), it was interesting to think about and at least consider how I could use that. I think the most important thing I learned from this post was how simply interacting with your customers is so useful and common. While interacting, the best way to get a referral is to simply state that in your goal and make them realize that its important to you as well as to put it in their mind. Overall I hope to create more interactive ways to get to our customers and to help them help us find reach more people as well to make sure they are enjoying their experience with our company.